Response to "Show Me" task

Show me- reply to this post by explaining the factors which affect how people respond on Audience Mock Revision


Audiences can respond significantly to a media product in various different ways, this depending on the environment around them, the circumstance of taking in the device or a more personal approach.

The environment which the audience is receiving the media product can affect their response to it dramatically; One example of this would be through environment we are in when watching a particular film. For example if you were to see a horror film in a cinema (regular or Imax) it would have a greater and deeper affect then if you were to watch it in a comfortable sitting at home (on dvd). If you were to watch a horror film at the cinema, you are more likely to be jumpy and find it a lot scarier than you would in the comport of your own home, This would be because of the controlled darkness throughout the film, the curiosity of who is also watching it with you (maybe even sat next to) also with how the film actually affects you. If you were to watch a typical horror film at home, you aren't as likely to have the same affect as you would at the cinema. This is because of the common background distractions: being comfortable at home, etc

Audience Mock Revision

• Choose three different media products covering there different media types
• Outline two target audiences for each 
• Using your own examples outline how audiences respond differently

The two main target audiences for this particular issue for glamour magazine are:

- Females (20-30) who's main interests are fashion based, are also quite sophisticated and intelligent
- Those who are fans of Tanya Burr of which many only buy this issue because she is featured, but could continue to buy it if it appeals to them.

- Both of these audiences are Psychographic as they are appealing to these target audiences through their interests. Females because of their interests in fashion, and fans who's interests are of Tanya Burr. Females around the age of 20-30 would also be Demographic as it is targeted to both people of the same interests, but also a specific age and gender.

The two main target audiences for this particular series of I'm A Celebrity, Get Me Out Of Here (2015) are:

- Those who enjoy the show (mixed amount of males and females aged around 16-35). They are into the chatty style and the bush tucker trials
- Those who are fans of particular celebrities in the jungle (for example this series which had George Shelly, Tony Hadley, Jorgie Porter, Chris Eubank etc) to watch the show and vote for their favourites. And also those who are fans of Ant and Dec so mainly watch it for their comedic and witty involvement.

The two main target audiences for this Captain America film are:

- Men (20-40) who are fans of that particular genre (Action and Adventure), who are also quite intelligent
- People who are fans of the famous actors who are starred in the film (for example whose who are fans of Chris Evans, Cobie Smulders, Emily VanCamp and Scarlett Johansson) so are only really watching it for their involvement





Audience examples:

"I'm A Celebrity, Get Me Out Of Here!" (ITV) - I'm A Celeb attracts an audience in many different ways. The main target audience for this show is young adult onwards (16 - 50), this is clearly aimed towards this audience by the content used throughout each series. From attracting this target audience, it is then up to them on how they respond. Some of which may have a different response to the message and bias to other members of the same target audience. The response of this audience can be Dominant, Oppositional or negotiated. This is referred to with the message and bias of whether they agree with how realistic the show is (whether the celebrities are putting on an act) and and whether or not they like the show and celebrities. If the response is dominant then they agree with it being realistic and also that they enjoy the show. If the response is oppositional, the audience completely disagrees with all parts of the message and bias. Lastly if the response is negotiated, the audience either disagrees with the realistic view of the show or disagree with actually enjoying the show.

Mock Exam Revision

Language:
The connotations of the colours used for the cover of this magazine are that it appears quite feminine, this is so that it would appeal well to the target audience of female adults. The Pink used for the masthead and sub text is slightly darker than a baby pink, this is so that it shows a sense power and also so that it stands out. The orange and yellow which is used for the background and sub text is quite faint. The yellow used doesn't stand out and take attention off the model, and the orange used is clear to see against the background but it still doesn't stand out as much as the model does.
The black in which appears on the model and for the rest of the text is used to create strength and power.
A connotation of this is how the model stands out against the background and text, and the attention is all on her. The black chosen for the text is so that the text stands out against the rest, the black used on the dress of the model however is used for more than just standing out against the rest. The black on the dress is used to represent the feeling of power and importance, but it is also used to project the model as a strong individual.

Another way of which her strength is represented is through her posture. Rather than having a regular stance, the model is facing head on, making eye contact with their target audience. This is also shown by having her hand on her hip, this implies that she is confident and also has rather a lot of attitude. This would appeal to the female market as it draws them in by the similarities, but it also create a false representation through the materialistic and typical model (and content). This is presented through how the model appears. Not only is the model seen as attractive, she has been used to represent the typical women magazine stereotypes. The text used is mainly laid out on and around the model, only leaving a few parts free from the text, this being around her cleavage and face. This is so that the attention of the audience mainly focuses on these areas along with what is actually written around her. The layout of the magazine is cleverly thought out as the magazine implies that there is something in it for everyone. Not only does the cover include a lot of text and attractive content, the actual appearance of the text are is different for each. On some areas of the text and sub-headlines, the font changes from either large to small, Upper case to Lower case and darkly coloured to lightly coloured. This is so that there will be at last one area of the text or content which applies to everyone. Juxtaposition is used for this cover as the colour which the model is wearing contrasts against the background. The model is wearing black, which is bold statement colour which is quite masculine and stand out, on the other hand the main background is a bright colour which is more feminine. Put together these colours used which are contrasting to each other increases the impact of which each produce.

A connotation for the language used is that it appears quite flirtatious, this appealing to the older target audience. The use of alliteration in "60 Sex Skills" seems catchy but also attracts the audience by how adults can get tips and tricks. There is also a concept of comedy in the text by "Never lose your orgasm again" and "10 times its ok to be a bitch" as the audience (mainly female) would be attracted to find out more about these.

Audience:
For this magazine there are two main target audiences:

• Female adults (20-35) - they are mainly targeted because of the appearance of the magazine being quite feminine, but also because of the chatty and flirtatious language.
• It would also appeal to those which are fans of 'Beyoncé' so this particular issue will appeal to her fan base.

This magazine is mainly targeted towards the general female audience rather than just fans of hers, this is because of the amount and context of the magazines content and appearance.
The magazine is quite feminine by the use of colour and the chatty flirtatious language. But it would also attract a female audience by using text such as '10 times its ok to be a bitch' and throughout the magazines gives females advice on things such as 'How to shag any man you want' with also tips on how to keep a 'Tight butt, Abs and Thighs'.

One example of how a media products attract an audience is:
Toy story (Disney) - Toy story attracts an audience by making all of its content and appearance attract to the younger target audience. Toy story is aimed towards children 3+, the producers clearly show this through the use of colour, language and plot. Firstly the appearance of the film is made childish through the use of bright recognisable colours, this appeals to children as they are drawn in by an array of bright colours. Secondly the language, this differs from other films as the content is made quite informal but still understandable and educational for children. Rather than using formal language, the language is made easily understandable to its target audience. Lastly the plot, throughout each of the toy story films a similar plot is followed. The plot usually includes a story that follows both good and mischievous characters; which usually are against each other during the film. At the end of the film, the story usually ends with the good (main toy story characters which are used throughout each of the films) being the saviours of the films. The story line is mainly targeted towards the younger target audience as the plot usually has a moral to the story making it understandable and valuable to the target audience.

Another example of how a media product attracts an audience is:
"I'm A Celebrity, Get Me Out Of Here!" (ITV) - I'm A Celeb attracts an audience in many different ways. The main target audience for this show is young adult onwards (16 - 50), this is clearly aimed towards this audience by the content used throughout each series. One way which the show attracts an audience is through the actual contestants on the show. The producers of the show ask a range of different celebrities, of which tend to be famous for different reasons. This is represented as a similarity between each I'm A Celeb series as they usually have celebrities of the same role each year (there tends to be a tv reality star, a sportsman, a band member or solo poster etc). This is an example of "comfortable reassurance" as its what the viewers expect every series except they bring different celebrities. Another way which the producers attract an audience is through the presenters "Ant and Dec", who of which are the most famous British double act today. Most of the audience like the show because of how it is presented by Anthony McPartlin and Declan Donnelly. These presenters help to bring a comedic effect for the show by making jokes but also including a chatty/informal style.

Consolidation

The 100 (Season 1) -
"Its been nearly 100 years since Earth was devastated by a nuclear apocalypse, with the only survivors being the inhabitants of 12 international space stations that were in orbit at the time. Three generations later, the survivors number 4,000 - and resources are running out on their dying "Ark" (the 12 stations now linked together and purposed to keep the survivors alive). Capital punishment and population control are the order of the day, as the leaders of the Ark take ruthless steps to ensure their future - including secretly exiling a group of 100 juvenile prisoners to the Earth's surface to test whether its habitable. No one has set foot on the planet in nearly a century - until now"
Language - 

In the moving image media text which I have used covers different areas of language. The colours used in this trailer are mainly dark greens and blues. This is used to present features of mystery and adventure. The light flashes create a futuristic theme contrasting with the darker colours.

Audience - 

Demographic - The target audience for "The 100" is mainly young adults (16-25). This is mainly because of the shows concept of a mysterious and futuristic theme. The audience which this is mainly targeted at is similar to the well know film series "The Hunger Games", as "The 100" has similar futuristic plots and character personalities. 

Camera Angles and Movement

Use of Camera Angles and Movement in a film clip
"The Shining - Typewriter scene"

1) What camera angles and shots are used when Wendy is reading at the typewriter?

When Wendy is looking over at the typewriter, different camera angles and shots were used. The different shots used are:

- Low Angle shot (looking up) is used as Wendy is looking over the top of the typewriter to see what her husband had written

- POV / Medium Close up (Characters / audiences point of view) is used to look at the sheets of papers, showing it in her perspective for the audience to see, (zoom is also introduced here)
- Over the shoulder (views the back of Wendy whilst looking over the typewriter) is used right at the start of the scene.
- Tracking shot (camera that moves along tracks) is used when Jack enters the room, focusing on him both entering and the effect that it will have on Wendy.

2) How do they make us feel?

The Over the shoulder shot is used to set the scene right at the start. Although we cannot see Wendy's face, the combination of music and camera angles creates the suspense as the camera is drawing closer to Wendy and the typewriter. This shot puts an effect on the reader by setting the scene, although in the clip we don't know how it is linked to the rest of the film, it clearly sets the scene and builds tension to the audience as she begins to look over at the typewriter.
The low angle shot is used as Wendy is looking over the top of the typewriter. Not only does it create suspicion of what Jack has written, it also creates the effect of suspense to find out why he has written 'All work no play makes jack a dull boy' so many times. This shot puts an effect on the audience as it makes us curious of what will happen next.
The POV / Medium Close up is used to look at the sheets of paper which jack has written on, showing it in both the audiences and Wendy's perspective. This shot puts an effect on the audience, as it brings them into the scene, and creates emotion with Wendy's reaction after he finds the typewriter. Before we can even see the typewriter, all we see is Wendy's emotions as she reads the paper, although we haven't yet seen what is written, the expression on Wendy's face shows exactly what she's thinking and how she feels (horror and shock)
The Tracking shot is then used when Jack enters the room which Wendy is in, the camera slowly focuses on him and gets closer up to Wendy. This shot puts an effect on the audience as jack witnesses Wendy looking through his 'work'. It creates empathy from the audience to Wendy as she does not realise that he is there.

3) Where does the zoom take place, and what is its effect?

The zoom takes place toward the end of the scene, as Jack makes his way into the room which Wendy is in. The zoom use is important as it helps to show us her attention. When Jack enters, Wendy fails to notice him because of how much she is focused on the typewriter. This is used to create sympathy towards Wendy as she doesn't know what is about to happen and that Jack is actually there. The zoom  implies that only the paper is important, as Wendy isn't aware of anything else in the room like she originally was.

4) What camera shots are used as jack moves into the room?
*POV and then later into an Over the shoulder shot*
When Jack first moves into the room, a POV (Point of View) shot is used. This shot is used to show Jacks perspective of the room when he first enters, seeing his wife stood over by his typewriter.

Exam Questions past paper practice

1a) Analyse the front covers for both GQ and Saga magazines commenting on:

• Visual codes - 
• Layout and Design -
• Language and Mode of address - 

2a) GQ Magazine audiences:

Demographic: The GQ magazine is mainly targeted towards the age of an adult (25-50), and aimed mainly towards a male audience. This is displayed through the magazine's main image being of Clint Eastwood. The magazine's annual slogan "Men of the year issue" will attract this target audience as implies that the contents are all about the "Men of the year", this appealing to the target audience because of its content and the use of celebrity icons. Furthermore, the word 'year' implies that rather than a small period of time, the "Men of the year" are selected from a large range of people over a longer period time. This implying that only the very best are chosen to be used in the magazine, appealing to the older audience as it appears to be personalised by using only the very best. 

The way that Clint Eastwood is posing on the front of the magazine will also help to attract an older audience. The way that he is posing helps to link the image with the text surrounding, proving that he is "Badass of the year". This would appeal to the older male audience as looking "Badass" may appeal to the audience.

Psychographic: This GQ magazine is also targeted towards an audience of which are fans of Clint Eastwood's work and lifestyle. By choosing a someone who is a well known celebrity figure, the magazines audience can open up to any that are inspired or a fan of any aspect of his work. This is also targeted towards people of which are fans of other male celebrity figures. Some examples of this appear on the front cover, including Tom Brady, Barack Obama and Neil Patrick Harris.

2b) Saga Magazine:
Saga magazine is aimed towards people aged over 50, this is shown on the front cover of the of the magazine. One way that the cover appeals to the audience is through the design. The designers if the magazines have used sophisticated and a simplistic design. This appeals to the older audience as the cover isn't too distractive and is attractive to its audience.
Another connotation of this in the magazine would be through the celebrity figure they have used in this case Michael Caine, both in his celebrity status and appearance. The outfit of which Michael Caine is wearing is both serious yet sophisticated. His glasses show a form of intelligence implying that he is well educated, His facial expressions show a stern, serious but slight smirk, showing that he knows what he's talking about, but can make it interesting in a slightly entertaining way. His stance is also quite serious by having his hands placed in his pockets.
Another connotation of this in the magazine is through the colours used. Along with the sophisticated colour scheme, the colours of which Michael is wearing shows both seriousness and mystery.

2c)


3) Exploring representations of media today..

Different target audiences

Sugar Lads Mag-
2a)
Demographic - The 'Sugar Lads Mag' is mainly targeted towards the teenage age and people in their early 20's (16-20), and aimed at mainly girls. This is displayed through the magazine's main image being of Gerard Way, a male rock star in a popular group with a teenage following.  The magazine slogan "It's all about him - for you" will attract this target audience as it implies that the contents of the magazine is about Gerard. Furthermore, the word "you" personalises the contents, making it sound like it is written especially for the reader. The type of language used also attracts the younger audience, "How I beat my bullies" is a way in which the magazine can give an insight into Gerard's past which would attract to the fans of him and his music, But this statement would also attract to the teenage market as a way for advice can be given across about "bullies" to those who need it, making Gerard a teenage idol. The use of informal language in the phrase "I'm a Laydee" implies that the magazine is targeted towards a younger audience.

Psychographic -  The magazine is also targeted at people because of their interests, lifestyle and mindset. Although most of their target audience are around the teenage market, some of the audience will be attracted because of their lifestyle rather than their age or gender. The main celebrity model they have used is a music idol (Gerard Way who use to be in the band My Chemical Romance). The Psychographic audience may have the interest of music or even have 'MCR' as one of their inspirations. Another way that this magazine would be through "I'm a Laydee". The use of language used would link to those who may be from the gay community as "Laydee" and "One lad goes girlie for a week" fits with some similar personality traits for someone who is gay/or acts in a similar way.