- Film Trailers
- TV advert(s)
- Clips (TV or Film)
- News report
- Games Trailers
- Extract from a TV show (game show, Soap, Drama, Comedy etc - any genre)
- Music video
- Extract from a film (any genre)
- Party Political broadcast (elections)
- Extract from a documentary
Ways in which a moving image communicates with its audience:
- Colour
- Tone of voice
- Language (Formal, Informal)
- Editing (Transitions)
- Accents
- Mise-en-scene: Setting, Costume, Lighting, Character Appearance
- Semiotics: Verbal & Non-verbal communication, Denotations and Connotations
- Narrative: The story unfolding
- Genre: the type of product and the signifiers (signs) of which genre it belongs to (including serial/series conventions)
Analysing a moving image using media language:
- Technical codes: Cinematography (camerawork & lighting) and editing
- Sound: Digetic (the audience and actors can hear e.g tv being turned on) and Non-Digetic (only audience can hear e.g. music over the top, voice over etc), Sound effects
- Codes: Actions, Enigma, Cultural, symbolic
- Codes and Conventions: the way things are normally done in products of this kind, and the extent to which this product challenges or reinforces it.
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